Brand identity
Brand identity
Brand identity
PR & marketing
PR & marketing
PR & marketing
Front-end development
Front-end development
Front-end development
Web & app design
Web & app design
Web & app design
design & strategy with staying power.
design & strategy with staying power.
design & strategy with staying power.
14
Years in the game.
A decade of building brands, launching products, and shipping clean, conversion-focused design.
14
Years in the game.
A decade of building brands, launching products, and shipping clean, conversion-focused design.
14
Years in the game.
A decade of building brands, launching products, and shipping clean, conversion-focused design.
120+
Happy clients.
Long-term partnerships, repeat business, and glowing testimonials fuel what we do.
120+
Happy clients.
Long-term partnerships, repeat business, and glowing testimonials fuel what we do.
120+
Happy clients.
Long-term partnerships, repeat business, and glowing testimonials fuel what we do.
$12M
Raised for clients.
Our work helped founders secure funding — from pre-seed to Series A and beyond.
$12M
Raised for clients.
Our work helped founders secure funding — from pre-seed to Series A and beyond.
$12M
Raised for clients.
Our work helped founders secure funding — from pre-seed to Series A and beyond.
190+
Completed projects.
Funding won through work delivered on time, on brand, and with intent.
190+
Completed projects.
Funding won through work delivered on time, on brand, and with intent.
190+
Completed projects.
Funding won through work delivered on time, on brand, and with intent.
Trusted by teams from early to established. Built to support every stage.
We’ve worked with first-time founders and seasoned brand teams alike. Always with the same goal: bring clarity, raise the bar, and make it count.
We worked with Loan to turn a dry fintech brand into something people actually want to use.
We worked with Loan to turn a dry fintech brand into something people actually want to use.
We worked with Loan to turn a dry fintech brand into something people actually want to use.
Helped Amara clarify their message and build a site that speaks with confidence.
Helped Amara clarify their message and build a site that speaks with confidence.
Helped Amara clarify their message and build a site that speaks with confidence.
Collaborated with Liva to shape a brand that feels modern, trustworthy, and sharp.
Collaborated with Liva to shape a brand that feels modern, trustworthy, and sharp.
Collaborated with Liva to shape a brand that feels modern, trustworthy, and sharp.
Worked with Circle to simplify a complex platform and make its value instantly clear.
Worked with Circle to simplify a complex platform and make its value instantly clear.
Worked with Circle to simplify a complex platform and make its value instantly clear.
Helped ND define a bold visual language to match their ambition.
Helped ND define a bold visual language to match their ambition.
Helped ND define a bold visual language to match their ambition.
With Treva, we rebuilt the brand from the ground up — identity, tone, and site.
With Treva, we rebuilt the brand from the ground up — identity, tone, and site.
With Treva, we rebuilt the brand from the ground up — identity, tone, and site.
Supported Foxhub in repositioning their product with a fresh voice and cleaner UX.
Supported Foxhub in repositioning their product with a fresh voice and cleaner UX.
Supported Foxhub in repositioning their product with a fresh voice and cleaner UX.
Worked with Kyan to modernize their presence without losing what made them different.
Worked with Kyan to modernize their presence without losing what made them different.
Worked with Kyan to modernize their presence without losing what made them different.
Partnered with Zero to craft a sleek, fast-loading site that puts product first.
Partnered with Zero to craft a sleek, fast-loading site that puts product first.
Partnered with Zero to craft a sleek, fast-loading site that puts product first.
our projects
our projects
our projects
*Featured case study.
*Featured case study.
*Featured case study.
Branding
Branding
Branding
E-commerce
E-commerce
E-commerce
Product design
Product design
Product design
We redesigned Kyan’s entire e-commerce experience from strategy and structure to design and messaging.
We redesigned Kyan’s entire e-commerce experience from strategy and structure to design and messaging.
We redesigned Kyan’s entire e-commerce experience from strategy and structure to design and messaging.
After a deep dive into customer behavior and brand perception, we developed a fresh identity and rebuilt their online store with UX best practices, clear messaging, and a mobile-first approach.
Results.
Average order value.
$82 → $107
Returning customers.
+70%
Xian Zo.
Brand Director.
“The team understood our brand better than we did. They didn’t just redesign the site — they helped reposition the company.”
Xian Zo.
Brand Director.
“The team understood our brand better than we did. They didn’t just redesign the site — they helped reposition the company.”
Xian Zo.
Brand Director.
“The team understood our brand better than we did. They didn’t just redesign the site — they helped reposition the company.”
Case studies.
Case studies.
Case studies.
Howey.
Brand identity
Packaging
Naming
Howey.
Sun flower tech.
Brand identity
Web design
Messaging
Sun flower tech.
Join the grid.
Join the grid.
Design, strategy, and code built around what your business actually needs.
under the hood
under the hood
under the hood
Services.
Services.
Services.
moro.
Branding
We help brands look sharp, sound right, and work better — online and off.
PR & marketing
Launch campaigns, content, positioning — from press releases to product messaging.
Web & app design
Clean, considered, conversion-focused. Built around your business, not a template.
Front-end development
Framer, Webflow, or hand-coded. Every build is fast, responsive, and beautiful down to the last pixel.
moro.
Branding
We help brands look sharp, sound right, and work better — online and off.
PR & marketing
Launch campaigns, content, positioning — from press releases to product messaging.
Web & app design
Clean, considered, conversion-focused. Built around your business, not a template.
Front-end development
Framer, Webflow, or hand-coded. Every build is fast, responsive, and beautiful down to the last pixel.
moro.
Branding
We help brands look sharp, sound right, and work better — online and off.
PR & marketing
Launch campaigns, content, positioning — from press releases to product messaging.
Web & app design
Clean, considered, conversion-focused. Built around your business, not a template.
Front-end development
Framer, Webflow, or hand-coded. Every build is fast, responsive, and beautiful down to the last pixel.
Process.
Process.
Process.
Methodical process
Methodical process
Research-informed decisions
Research-informed decisions
Scalable by default
Scalable by default
Collaborative checkpoints
Collaborative checkpoints
A methodical, research driven process that delivers lasting outcomes.
Over time we refined a rigorous, collaborative approach that keeps teams aligned and drives measurable results. We aim for lasting impact, not just hand-offs.
Discovery
Concept
Execution
Launch
Stakeholder interviews & briefing
Stakeholder interviews & briefing
Concept refinement
Concept refinement
User & market research
User & market research
Creative & strategic exploration
Creative & strategic exploration
Direction alignment
Direction alignment
Design systems
Design systems
Iterative testing & QA
Iterative testing & QA
Rollout & support
Rollout & support
Post-launch optimisations
Post-launch optimisations
Discovery
Concept
Execution
Launch
Stakeholder interviews & briefing
Post-launch optimisations
Concept refinement
User & market research
Creative & strategic exploration
Direction alignment
Design systems
Iterative testing & QA
Rollout & support
Testimonials.
Testimonials.
Testimonials.
Clients share their experience.
Every project is a partnership, and the feedback we receive guides how we grow. Here’s what some of our collaborators had to say about working together.
Jordan Peterson.
Founder at Vest.
“Their questions were sharp, their ideas sharper. The result finally looks and feels like us.”
Jordan Peterson.
Founder at Vest.
“Their questions were sharp, their ideas sharper. The result finally looks and feels like us.”
Jordan Peterson.
Founder at Vest.
“Their questions were sharp, their ideas sharper. The result finally looks and feels like us.”
Amira D.
Marketing Lead at Sonder.
“The team understood our brand better than we did. They didn’t just redesign the site — they helped reposition the company.”
Amira D.
Marketing Lead at Sonder.
“The team understood our brand better than we did. They didn’t just redesign the site — they helped reposition the company.”
Amira D.
Marketing Lead at Sonder.
“The team understood our brand better than we did. They didn’t just redesign the site — they helped reposition the company.”
Michelle Davis.
Creative Director at Allora.
“We thought we needed a website. What we got was clarity, confidence, and a way to tell our story.”
Michelle Davis.
Creative Director at Allora.
“We thought we needed a website. What we got was clarity, confidence, and a way to tell our story.”
Michelle Davis.
Creative Director at Allora.
“We thought we needed a website. What we got was clarity, confidence, and a way to tell our story.”
Sam Harris.
Head of Product at Fieldnotes.
Sam Harris.
Head of Product at Fieldnotes.
Sam Harris.
Head of Product at Fieldnotes.
the colture
the colture
the colture
About the founder.
About the founder.
About the founder.
Moro Lin is a fashion editor-turned-creative director shaping brands from the inside out. In 2019, she launched moro. — a New York design studio working at the intersection of culture and commerce.
Founded in 2019 in New York, moro. is a branding and digital design agency helping ambitious brands look sharp, sound right, and work better — online and off.
Founded in 2019 in New York, moro. is a branding and digital design agency helping ambitious brands look sharp, sound right, and work better — online and off.
Editorial by nature.
Editorial by nature.
Editorial by nature.
Clarity-obsessed.
Clarity-obsessed.
Clarity-obsessed.
Led by gut.
Led by gut.
Led by gut.
Before launching the studio, Moro spent a decade inside the fashion industry — directing shoots, editing stories, and building brands from the inside out. Her work with emerging designers and legacy houses alike gave her a sharp eye for what makes a brand both timeless and relevant.
Today, moro. brings that same editorial instinct and high standard to the digital space, creating visual identities, websites, and content systems for style-driven brands around the world.
Team
Team
Team
The people behind the work.
We’re a small, focused team of designers, writers, and developers who care deeply about what we make.
Lena Chen
Brand Strategist
Lena Chen
Brand Strategist
Lena Chen
Brand Strategist
Maya Brooks
Product Designer
Maya Brooks
Product Designer
Maya Brooks
Product Designer
Jonas Wilder
Front-End Developer
Jonas Wilder
Front-End Developer
Jonas Wilder
Front-End Developer
Ashely Parks
UX Researcher
Ashely Parks
UX Researcher
Ashely Parks
UX Researcher
Theo Ramirez
Front-End Developer
Theo Ramirez
Front-End Developer
Theo Ramirez
Front-End Developer
Sienna Blake
Content Strategist
Sienna Blake
Content Strategist
Sienna Blake
Content Strategist
your project, your rules
your project, your rules
your project, your rules
Pricing.
Pricing.
Pricing.
The plan? It’s up to you.
We’ve got you covered. Whether you’re here for the long game or a sharp one-off.
One off project.
Landing page
From $2000
Brand identity
From $2000
Content strategy
From $3,000
SEO foundations
From $1,300
Clear scope, set timeline.
ideal for one-off projects that need sharp execution without the long-term commitment.
Monthly retainer.
$4520
Billed monthly.
Up to 2 active requests at a time.
Delivery within 48 hours per request.
Pause or cancel anytime.
Dedicated senior designer on every project.
Flexible billing. Clear deliverables.
perfect for fast-moving brands that need consistent, high-quality design on tap.
One off project.
Landing page
From $2000
Brand identity
From $2000
Content strategy
From $3,000
SEO foundations
From $1,300
Clear scope, set timeline.
ideal for one-off projects that need sharp execution without the long-term commitment.
Monthly retainer.
$4520
Billed monthly.
Up to 2 active requests at a time.
Delivery within 48 hours per request.
Pause or cancel anytime.
Dedicated senior designer on every project.
Flexible billing. Clear deliverables.
perfect for fast-moving brands that need consistent, high-quality design on tap.
One off project.
Landing page
From $2000
Brand identity
From $2000
Content strategy
From $3,000
SEO foundations
From $1,300
Clear scope, set timeline.
ideal for one-off projects that need sharp execution without the long-term commitment.
Monthly retainer.
$4520
Billed monthly.
Up to 2 active requests at a time.
Delivery within 48 hours per request.
Pause or cancel anytime.
Dedicated senior designer on every project.
Flexible billing. Clear deliverables.
perfect for fast-moving brands that need consistent, high-quality design on tap.
FAQ.
FAQ.
FAQ.
Common questions on timelines, billing, and who you will partner with here.
The practical stuff. What’s included, how it works, and who you’ll be working with.
How long does a typical project take from kickoff to launch?
Most projects take around 6 to 8 weeks, including discovery, concept, build, and launch.
What’s included in a monthly retainer, and how flexible is the scope?
You get up to two active tasks at a time, fast turnarounds, and the option to pause or swap tasks whenever needed.
Can we switch from a one-off project to a retainer later on?
Yes, you can switch at any time and any remaining project fees will be credited.
Who will be on our dedicated design team, and how will we collaborate day to day?
You’ll work with a senior product designer and creative director, with communication handled through Slack, Figma, and quick weekly check-ins.
How is billing handled if we pause work, add scope, or need to scale up?
Billing is monthly, and you can pause, add hours, or upgrade your plan whenever you need.
How long does a typical project take from kickoff to launch?
Most projects take around 6 to 8 weeks, including discovery, concept, build, and launch.
What’s included in a monthly retainer, and how flexible is the scope?
You get up to two active tasks at a time, fast turnarounds, and the option to pause or swap tasks whenever needed.
Can we switch from a one-off project to a retainer later on?
Yes, you can switch at any time and any remaining project fees will be credited.
Who will be on our dedicated design team, and how will we collaborate day to day?
You’ll work with a senior product designer and creative director, with communication handled through Slack, Figma, and quick weekly check-ins.
How is billing handled if we pause work, add scope, or need to scale up?
Billing is monthly, and you can pause, add hours, or upgrade your plan whenever you need.
How long does a typical project take from kickoff to launch?
Most projects take around 6 to 8 weeks, including discovery, concept, build, and launch.
What’s included in a monthly retainer, and how flexible is the scope?
You get up to two active tasks at a time, fast turnarounds, and the option to pause or swap tasks whenever needed.
Can we switch from a one-off project to a retainer later on?
Yes, you can switch at any time and any remaining project fees will be credited.
Who will be on our dedicated design team, and how will we collaborate day to day?
You’ll work with a senior product designer and creative director, with communication handled through Slack, Figma, and quick weekly check-ins.
How is billing handled if we pause work, add scope, or need to scale up?
Billing is monthly, and you can pause, add hours, or upgrade your plan whenever you need.
Articles.
Articles.
Articles.
Ideas worth sharing.
Insights worth keeping.
The power of product design that gets out of the way.
Naomi Z.
CFO.
The power of product design that gets out of the way.
The power of product design that gets out of the way.
Naomi Z.
CFO.
The case for campaign-based marketing.
John Johnson.
CPA.
The case for campaign-based marketing.
The case for campaign-based marketing.
John Johnson.
CPA.
let's build something great.
let's build something great.
let's build something great.
Let’s talk about your next move. Whether it’s strategy, design, or both — we’re here to help.
